Gamebook app development for a social-impact transmedia experience.
PART OF THE HOAX PROJECT BY ZIGGY’S WISH
USING ARTWORK & MEDIA TO TACKLE STIGMA IN MENTAL HEALTH.
The HOAX Our Right to Hope app was specifically designed to help people connect to Psychosis Research Unit’s (PRU) mental-health research in a way that showed them why the research was important, and why they should take part in it.
As such, the app not only housed PRU’s study questions, but it also wrapped them in a new piece of HOAX applied narrative that we created to seamlessly dovetail with the original HOAX content – introducing, linking and concluding it – and meant the audience could take part in the study without feeling like they were leaving the HOAX experience.
As this new piece of applied narrative was digital, it also meant we could provide PRU with highly efficient data-capture, categorisation, and export capabilities.
In addition it meant we could provide different interactive experiences for our different audience segments, ie. general public, and those who had lived experience of psychosis-related difficulties: with the app loading different study questions for each group, as well as providing different narrative experiences and associated support.
HOAX PSYCHOSIS BLUES PAGES BY MARK STAFFORD AND RIAN HUGHES